Fat Loss 4 Idiots, an online diet program that claims to be "idiot-proof" and promises a weight loss of nine pounds every 11 days.

The company's main idea is that "you can get SLIM by eating the RIGHT FOODS at the RIGHT INTERVALS each day." They say low fat diets do not work, low calorie diets do not work, and low carb diets make you miserable.

How do you lose weight with this plan, then? The diet is based on "the shifting calories theory" which purports that your body's metabolism speed is based on your general eating habits from the past few days. It expects you to continue to eat the same way for the continuing days. Calorie shifting "confuses your metabolism" by eating foods your body is not expecting. "You're going to NOT continue eating the same types of calories and meals for more than a couple days at a time, and you're going to lose a lot of weight by doing this," the company says. To achieve success, you also need to eat foods that are "fat burning compatible."

What is the science behind this? Fat Loss 4 Idiots doesn't list any sources, but says the brain releases two types of hormones whenever you eat; one type controls fat burning and the other controls fat storage. This diet program claims to manipulate these hormones so your brain releases more of the one that burns fat rather than stores it.

Besides mixing up what you eat as often as possible, Fat Loss 4 Idiots also requires eating more than three meals a day. The company emphasizes that food is not the enemy, and restricting meals and calories is not the key to weight loss results.

The company provides an "online diet generator" called the Idiot Proof Diet. Those on the program select the foods they like eating, and the diet generator creates a menu and tells them what to eat based on a constant shift between different types of calories.

Fat Loss 4 Idiots also has a downloadable eBook that lists fat burning tips and tricks. The eBook contains information on how to stop retaining water, how to order foods at restaurants that are compatible with the program, how to drink alcohol and burn fat at the same time, how to shop for food while on the diet, and on how to maintain a slimmer body.